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The new way of looking at horse racing

The changing of the guard...

We’re backing you, Robbie!




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Be disruptive in today’s Tikka Toker clicker clutter soufflé. Be so random and irreverent that it somehow means something to someone in different ways though meaning nothing. Something like that. And if it doesn’t, that’s fine.


Above is just a soupçon of what lies ahead from OneTeam- things that are over, under and sideways down- but somehow make sense.




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Crazy Rich Hong Kong Chinese Joy Luck Feng Chui Club Horse Owners?



In pre production is said to be a movie based on the Hong Kong racing vulture culture and three warring, extremely wealthy and very very superstitious Chinese families with their own stable of muchos beauteous gallopers. Kinda like, well, you know...



Described as “a more bling sum” version of “Crazy Rich Asians”, the dramedy will include cat fights, opportunistic feng shui masters, and decades old jealousies amongst the families’ matriarchs plus a few subplots about dysfunctional relationships thrown in and stirred vigorously like a runaway tandoori train.



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Addressing The Elephant In The Room: Who will succeed Winfried Engelbrecht-Bresges when he finally retires as the CEO of the Hong Kong Jockey Club in around eighty years time?



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The “If Only” Department: In a brilliant marketing move to attract more people to the races, the Hong Kong Jockey Club introduces cardboard cutouts of “pretend” race goers, and for the selfie generation mask less jockeys, trainers, those Three Amigos and, of course, all those dynamic racing executives at 1 Sports Road.



There will also be a rather intriguing cutout of the English Broadcast Team’s erudite Nicholas Child, below, that customers can speak to about everything from the weather and Hooray Henrys to Monty Python and Precocity.



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While Hong Kong tries to get back with Jo Jo to some form of normality, in a television studio somewhere in the city, there are plastic fantastic masked racing tipsters like the above getting their groove on.


And there are those who wonder why horse racing cannot attract “younger people”?


 

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