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The new way of looking at horse racing

RYAN GOSLING THE COOLEST PERSON OF 2011?


Sweeping statements and proclamations and announcements like this amaze us.

How do these “magazines” etc come to these conclusions?

And why do they cause a ripple effect?

Why Ryan Gosling?

Quick! Name five of his movies!

What makes him “cool”, let alone “the coolest person”?

Why not any of those uber-cool football/soccer players in Europe?

Why not Chinese actor Tony Leung?

Like age, cool is a frame of mind and an attitude.

Either you have it or you don’t.

And the coolest people in the world are those who don’t become tabloid fodder.

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