Polaroid Comes Up With Something New. Really?

This is all well and good though this “idea” of having acts record tracks as quickly as possible leave us a bit cold.

Been there, heard the results- and most being dire.

Plus will it really help Tokyo Police Club to add to their already existing fan base?

Doubt it.

Even more important to us is where Polaroid’s Creative Director is these days- and what she is doing for the product.

Remember all that space given to Gaga being such an integral part of Polaroid as the brand’s new “Creative Director”?

And so?

That’s now about as exciting as Dave Stewart being named Nokia’s “Agent Of Change.” And then?

Change? What Change?

Way too much hype, way too little action.