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The new way of looking at horse racing

Creativity Is Just Connecting Things – Steve Jobs

Today Steve Jobs announced he will be stepping down from his position as CEO of Apple.


The Australian Newspaper website has a whole page of his memorable wit and wisdom.

They are worth reading.

I copied my favourite and pasted it below, but do read through them.  We can all be inspired.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.”

“Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.” (Wired, February 1996)

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The new way of looking at horse racing

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