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BURBERRY CEO ANGELA AHRENDTS

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For those who believe their understand “social media” in its truest and most long-term form, watch this.

Then, think again and go back to the drawing board.

We think Angela Ahrendts TOTALLY gets it- and we get her.

We hear this term “social media” bandied about, but despite all this, we are also seeing a certain degree of sameness.

There is also a great deal of knee-jerk reactions and copycat ideas making their way into this very specialized field.

Do we believe in social media agencies? Not really.

Social media is not an exacting science and technology can only take on so far.

However, without a really strong IDEA, all the technology in the world will be as useless as walking into a room with the lights switched off and trying to find something.

As with anything, the execution or the technology is not the Idea.

Everything must start with a strong and strategic Idea and which will have all the other “pieces” fall into place.

But creating a random app and thinking this is “social media”? Nah.

Same with creating Facebook promotions and trying to go “viral” on YouTube.

That’s all just a lemmings approach to social media with a huge Loser sign on one’s forehead.    

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